How our formulas are built
1 · Evidence first
Every candidate ingredient gets scored on human evidence (tier 1–4), effect size at a realistic dose, safety record and how well it survives the gut. The score and the reasoning are public in the Ingredient Research Tool. Ingredients with mechanistic promise but no human data get a page there — not a spot in a bottle.
2 · Licensed branded forms
Where a branded, studied form exists we license it and name it: Bergamonte®, Nitrosigine®, Cluster Dextrin®, UC-II®, Lactium®, enfinity®, OXYSTORM®, Cerluten®… The dose on our label matches the material in the trial, so the trial actually tells you something about the bottle.
3 · Absorption is part of the dose
Liposomal vitamin C, glutathione and curcumin; chelated and multi-form magnesium; humic and fulvic mineral complexes; delayed-release capsules for peptides. A dose you do not absorb is a dose you did not take.
4 · One organ system per formula
Heart. Liver. Gut lining. Microbiome. Brain. Sleep. Each formula is built around one job, so the doses are honest and the stack is adjustable. The Build Your Stack tool keeps the daily totals — magnesium, nitrate, iodine, fat-solubles, stimulants — inside the limits we set.
5 · Irritants and one-offs stay standalone
Berberine, aged garlic, high-dose fish oil, melatonin: useful, but they belong in their own bottle where you can control the dose and timing. They are never hidden inside a combination formula.
6 · Full-dose or nothing
If a serving cannot carry the studied dose inside four size-00 capsules or one scoop, the ingredient is cut — not shrunk. No proprietary blends, no pixie dusting.
7 · Versioned and single-batched
Each version is made once. The changelog on every product page records what changed and why; Version 2.1 candidates are listed ahead of time so you can tell us what to keep.
8 · Clean excipients, glass bottles
Plant-based capsules, no magnesium stearate, no titanium dioxide, no artificial colors or sweeteners in capsules; powders use monk fruit or stevia and natural flavors. Amber glass bottles, metal closures.
These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. Nothing on this site is medical advice — it is educational "what I would do if I were you" guidance from an executive health coach. Talk with your clinician before starting any supplement, especially if you take medication, are pregnant or nursing, or have a medical condition.
Book a “What I Would Do If I Were You” consultation
A one-hour, one-on-one session with Jason Johns that ends with your own customized edition of The Ultimate Handbook of Health: detailed, personalized protocols including peptides, bioregulators, and highly specific supplement timing and an interactions checker — a stack designed for your biology and taken when it can actually be absorbed.
- Full review of your goals, labs and current stack
- Customized Handbook (Version 2.0 — now with infographics) written for you
- Sourcing guidance and what to track at each follow-up